Martina Franca is the largest town in the Valle d’Itria, the region better known for scattered conical trulli, but its historic center trades that rustic look for an unbroken run of white Baroque and Rococo architecture, built on the wealth of trade in the seventeenth and eighteenth centuries.
Wrought-iron balconies and scrolled stone portals line lanes that curve deliberately, following the old walls rather than a grid. The seventeenth-century Ducal Palace of the Caracciolo family anchors the main piazza and hosts the Festival della Valle d’Itria, founded in 1975 and known for reviving rare operas. The Franca in the name refers to tax exemptions granted centuries ago to attract settlers.

Sources and citations (5)
- Comune di Martina FrancaCentro storicoCompetencesRead source
- Comune di Martina FrancaMUBA - Museo della Basilica di San MartinoDescriptionRead source
- Comune di Martina FrancaStoria di Martina FrancaHistorical accountRead source
- Comune di Martina FrancaImmobili del centro storico da ritinteggiare a calceDescription, lines 75-80Read source
- Comune di Martina FrancaRegolamento Edilizio ComunaleZone A façade provisions, pp. 108-109Read source








