The Falletti family's castle in Barolo is where the modern version of the wine was essentially invented in the mid-19th century, when the Marchesa Giulia Falletti and the French oenologist Louis Oudart transformed a sweet, fizzy local wine into the dry, age-worthy red the world now knows.
The WiMu, designed by exhibition architect François Confino, uses that same castle to tell wine as culture rather than chemistry: five floors descend from myth, ritual and weather at the top down to an actual cellar at the base, with the village's own vineyards visible through windows at every level. It is less a wine-tasting stop than an argument for why wine matters beyond the glass.
